Job Description

Job Description

Job Description

Purpose: Strategic and results-driven to lead and optimize a digital presence and content strategy. Develop and implement marketing campaigns, produce engaging video content, and manage a dynamic content calendar across platforms. Manages marketing material inventory, tradeshow fulfillment and sales support.

Key Responsibilities:

• Develop, implement, and manage end-to-end marketing campaigns (from concept through execution and post-campaign analysis) to drive engagement, lead generation, and brand visibility.
• Oversee the planning and management of the content calendar, ensuring timely delivery across all platforms and alignment with brand and business goals.
• Create, edit, and publish compelling short-form videos and multimedia assets tailored for social and digital channels.
• Monitor and analyze campaign performance, audience insights, and engagement metrics, providing actionable recommendations for optimization.
• Work closely with corporate clients and internal stakeholders to align marketing initiatives with business objectives and timelines.
• Collaborate with sales, product marketing, and creative teams to ensure cohesive storytelling and brand consistency across all touch points.
• Stay current on industry trends, digital innovations, and emerging platforms to continuously enhance strategy.
• Draft and optimize content for multiple channels, including social media, emails, blogs, landing pages, and paid campaigns.
• Support occasional marketing fulfillment duties including POS material organization and tradeshow display prep.
• Manage marketing inventory and coordinate fulfillment for third-party warehouses.

Qualifications:

• 3+ years of hands-on experience developing and executing multi-channel marketing campaigns.
• Proven experience with video content creation and editing using tools like Adobe Premiere Pro, Canva, or CapCut.
• Strong track record of managing content calendars, timelines, and cross-channel content distribution.
• Proficiency in digital marketing platforms and tools, including LinkedIn, Meta (Facebook & Instagram), TikTok, Google Ads, and marketing automation software.
• Ability to analyze data and translate insights into actionable strategies and performance reports.
• Exceptional organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Creativity and ability to thrive in a fast-paced environment.
• Excellent written and verbal communication skills and a collaborative, team-first attitude.
• Familiarity with SEO, paid media strategy, and content marketing best practices a plus.
• Ability to lift and carry up to 50 lbs. for POS and trade show display materials.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.

 

Company Description

In 1979, in Reading, Pennsylvania, Sandy Solmon started baking cookies in a 2-bay garage. Tirelessly testing recipes and ingredients, she struck the perfect balance: a harmonization of flavor, texture, and the elusive dimension of artfulness that separates good cookies from great ones. As her cookies caught on and the following for her small production grew, Sandy’s dessert portfolio expanded and Sweet Street Desserts was born.

Today, Sweet Street is the leading innovator in the dessert industry. We’re still owned and operated by Sandy and headquartered in Reading where Sandy is also the head of research and development, leading a team of like-minded, passionate researchers and recipe developers who now bake for restaurants in over 60 countries, on every continent.

In 2014, we established a new manufacturing facility in Greenville, South Carolina, allowing us to expand production capacity and more easily and efficiently reach our growing customer base in markets across North and South America

Though Sweet Street’s reach is global, our passion for artful food and dedication to quality and innovation remains the motivation behind every one of our products. The sweetness of dessert is beloved by every culture on this planet of ours. In this spirit, all of us at Sweet Street invite you to a culinary experience destined to be shared with cherished family and friends.

Company Description

In 1979, in Reading, Pennsylvania, Sandy Solmon started baking cookies in a 2-bay garage. Tirelessly testing recipes and ingredients, she struck the perfect balance: a harmonization of flavor, texture, and the elusive dimension of artfulness that separates good cookies from great ones. As her cookies caught on and the following for her small production grew, Sandy’s dessert portfolio expanded and Sweet Street Desserts was born.\r\n\r\nToday, Sweet Street is the leading innovator in the dessert industry. We’re still owned and operated by Sandy and headquartered in Reading where Sandy is also the head of research and development, leading a team of like-minded, passionate researchers and recipe developers who now bake for restaurants in over 60 countries, on every continent.\r\n\r\nIn 2014, we established a new manufacturing facility in Greenville, South Carolina, allowing us to expand production capacity and more easily and efficiently reach our growing customer base in markets across North and South America\r\n\r\nThough Sweet Street’s reach is global, our passion for artful food and dedication to quality and innovation remains the motivation behind every one of our products. The sweetness of dessert is beloved by every culture on this planet of ours. In this spirit, all of us at Sweet Street invite you to a culinary experience destined to be shared with cherished family and friends.

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