Job Description

Base Salary plus 10% Bonus opportunity – Annual

Job Overview

Responsible for product management of a specific heavy equipment product line in the North American region, including heavy equipment product lifecycle management, market analysis, heavy equipment product development, sales support, and customer needs analysis. Ensure heavy equipment product competitiveness in the North American market, coordinate internal and external resources, and drive product innovation and business growth.

Key Job Responsibilities

• Market Insights and Strategic Planning (40%)
• Oversee and manage the product in the North American market, including product configuration, optional components, pricing strategies, product development plans, and new product introduction (NPI).
• Conduct research on industry trends, product performance, and competitive landscape to formulate product strategies and market positioning.
• Develop product roadmaps and long-term development plans based on market demand, competition, and technological trends.

• Product Development and Technical Support (25%)
• Drive new product development (NPD) projects, including defining new systems, collecting functional requirements, and drafting product documentation.
• Work closely with the R&D team to support product design, testing, and optimization.
• Participate in pilot machine trials, collect feedback, and promote product improvements.

• Sales and Dealer Support (20%)
• Support product promotion within the company’s sales and dealer network by providing product presentations, technical training, and market support.
• Guide product management activities, including product positioning, marketing strategies, product launches, sales support, and dealer training.
• Visit customers and dealers to showcase products, build relationships, and gather market insights.

• Customer Needs and Business Development (15%)
• Conduct Voice of Customer (VOC) and Voice of Business (VOB) analysis to understand market trends, customer needs, and pain points.
• Translate customer needs into ideas for new features or system improvements and develop supporting business documentation (business plans, functional specifications, etc.).
• Participate in industry conferences, conduct technical presentations, and enhance the company’s brand image and product influence.

Qualifications/Requirements

• Bachelor's degree or above in Engineering, Marketing, or a related field.
• 5+ years of experience in product development, marketing, engineering, or other technical equipment-related roles with an OEM - heavy equipment product development.
• Strong technical aptitude with experience in market analysis, strategic planning, and equipment sales.
• Excellent communication and public speaking skills with confidence in presenting product knowledge.
• Ability to influence and collaborate within a matrixed organization.
• Strong business acumen with the ability to develop and execute effective product strategies.
• Willingness to conduct frequent market research and customer visits in a fast-paced work environment.

· Must be on-site in Lawrenceville, Georgia

Product Lines and Representative OEMs:

• Port Equipment: Including reach stackers, container handlers, terminal tractors, and heavy-duty diesel forklifts, representing leading OEMs.
• Road Machinery: Including rollers, motor graders, pavers, and milling machines, representing industry-leading OEMs.

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