Search Engine Advertising / Paid Search (PPC) Manager Job at Flight Path Creative, Traverse City, MI

bnVtM0kvU2drYVJGT0EvZkZvaW44LzVweHc9PQ==
  • Flight Path Creative
  • Traverse City, MI

Job Description

Job Summary

The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

Responsible for recording financial transactions which includes:

  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet client goals.

Professional Competencies

  • Passion for Search and internet marketing.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

  • No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
  • AdWords / Bing certification a plus.
  • BS/BA degree preferred.

Compensation & Benefits

  • Competitive salary plus performance incentives
  • Bonuses
  • Participation in company health (medical, dental, vision) insurance, and retirement plans
  • Paid vacation and sick days
  • Beautiful downtown Traverse City office location
  • Opportunity to advance your career

Job Tags

Work at office,

Similar Jobs

Nightingale Nurses - Allied

Travel Nurse RN - Stepdown Job at Nightingale Nurses - Allied

 ...Job Description Nightingale Nurses - Allied is seeking a travel nurse RN Stepdown for a travel nursing job in Oklahoma City, Oklahoma...  ...~ Start Date: 09/29/2025~ Duration: 13 weeks ~40 hours per week ~ Shift: 10 hours, days, nights ~ Employment Type: Travel... 

CT Assist

Locum Tenens Physician Assistant - Cardiology - $90-110 per hour Job at CT Assist

CT Assist is seeking a Physician Assistant Cardiology for a locum tenens job in Oregon City, Oregon.Job Description & Requirements ~ Specialty: Cardiology ~ Discipline: Physician Assistant ~ Start Date: 01/01/2026~ Duration: 13 weeks ~40 hours per week ~ ...

SHENANDOAH GENERAL CNSTR

Vac Truck Operator Job at SHENANDOAH GENERAL CNSTR

 ...capability to mobilize our crews to provide service well beyond our target area. Our focus is to be at the forefront of industry changing...  ...Schedule: Home daily Monday to Friday Overtime Weekend availability Supplemental pay types: Bonus pay Layover... 

Perdue Farms

Wholesale, Industrial, Foodservice & International Sales Intern - Summer 2026 Job at Perdue Farms

 ...balance, were committed to helping our team members thrive. That's Perdue. Summary Come join us at Corporate HQ for Summer 2026! Our Strategic Sales Internship offers students hands-on, real-world experience within the company over a 10 to 12-week period. Come... 

CHRISTUS Health

Clinical Pharmacist I-Pharm General-PRN Job at CHRISTUS Health

 ...computerized patient medication record accurately. Maintains, accurate, complete patient drug record. Compounds and dispenses pharmaceuticals including non-sterile and sterile products, chemotherapy and parenteral nutrition products accurately. Issues controlled substances...