Job Summary:
The Paid Search Strategist is responsible for managing paid search campaigns from top to
bottom, including but not limited to paid search campaign set-up, budget management, setting
and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients.
Supervisory Responsibilities:
● None.
Duties/Responsibilities:
● Manage high volume paid search and YouTube campaigns for multiple clients.
● Maintain targeted campaign budgets, develop strong internal and external
relationships, and control campaign risks.
● Engage in all facets of clients’ SEM campaigns, including initial planning,
implementation, monitoring, optimization, analysis and reporting.
● Collaborate with the Media team to integrate paid search into overarching media
recommendations.
● Execute campaign launches: keyword and copy creation, analytics and tracking
implementation.
● Daily campaign management: Monitoring campaign performance against client goals,
including but not limited to search terms reports, negative keyword lists, keyword
quality score audits (landing page experience, ad copy relevancy, estimated CTR).
● Budget management: manage pacing, daily budgets, as well as overall platform
allocations.
● Bid management: Implement bid strategies and optimization efforts at the campaign, ad
group and keyword levels.
● Identify and recommend opportunities in related channels outside of search (YouTube,
Gmail, GDN, etc.).
● Manage platform tools to effectively achieve the highest ROAS/ROI across the major
search engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for
wider Google advertising where appropriate.
● Develop campaign copy/creative, text-based titles and descriptions; establish keyword
creations and mapping to campaign goals.
● Must be able to minimize CPC by increasing your quality index.
● Generate performance reports and conduct campaign audits.
● Analyze data to develop actionable insights that can be measured and reported.
● Develop performance metrics to provide recommendations and continually revise
campaign strategy.
● Ensure that SEM campaigns satisfy clients’ goals. Strong time management and project
management skills with attention to details and focus on quality of results.
● Stay abreast of SEM industry trends and platform updates.
● Execute client invoicing and insertion orders.
Required Skills/Abilities:
● Experience with managing CPA and CPC campaigns.
● Knowledge of Google Ads and YouTube.
● Client-facing presence and communication skills.
● Maintaining strong internal and external relationships, ensuring the SEM campaigns
meet client goals.
● Proficiency with gaining actionable insights from analytic tools.
● Knowledge of tagging is helpful but not required.
● Experience working on large-scale national accounts is a plus but not required.
● Experience working with the media buying software, Advantage, is a plus but not
required.
● Experience collaborating between channels (Social, Display, SEO, etc.)
● Google Ads Certifications required.
● Must be a self-starter.
● Strong verbal and written communication skills.
Milestones and Performance Indicators:
● The Work: Ensures all campaigns are running as planned on budget, and with the
proper creative message.
● Thought Leadership: Identify minimum of one trend within the industry to highlight in
internal communications.
Education and Experience:
● Bachelor's degree in Advertising, Marketing, Business Administration, or related field
● 3+ years of experience managing high volume paid search campaigns
● Google Ads Certifications required
● Bonus: Agency or advertiser-side experience in the Travel, Tourism, and Recruitment
verticals
Next Role Progression:
● Senior Strategist, Paid Search
Working Conditions:
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Hybrid office scenario.
Travel requirements - In town travel necessary, occasional overnight travel needed.
...risk to determine acceptability, coverage, and pricing for large or complex renewals as well as new business Develop and submit underwriting referrals to company brokerage facilities and Burns & Wilcox management Monitor key metrics to formulate corrective action...
...Join to apply for the Target Security Specialist role at Target 2 days ago Be among the first 25 applicants Join to apply for... ...are at a computer all day We are busy all day (especially on the weekends), making it easy for the guest to feel welcomed, inspired and rewarded...
Hello! Were looking for a nanny share to support our family starting around November 3, 2025, but we can be flexible with the start date. You will look after one infant during weekday mornings and afternoons. A reliable car is essential for outings. Your role includes ...
...Philadelphia; San Diego, CA; Bremerton, WA and Norfolk, VA. We specialize in providing engineering and industrial services to the US Navy, Coast Guard, Military Sealift Command, and other Department of Defense Organizations. At Continental Tide, we understand that a...
...Job Description Job Description Mi-Jack Operator Automation Personnel Services is seeking a skilled and safety-conscious Mi-Jack Operator to operate rubber-tired gantry cranes (RTGs), commonly known as Mi-Jacks, for the loading, unloading, and stacking of heavy...