Job Description

Overview

Were seeking a talented and experienced social media manager to join our amazing marketing team someone whos a master of their craft. Someone who keeps up with trends, but who leads with data, creativity, and strategic thinking. Someone who can speak the language of executive and technical audiences in a human-to-human way. Someone who sees generative AI as a key that'll unlock their most creative ideas and help bring them to life. Someone who can make a post go viral faster than a sneeze in a crowded elevator (AI wrote that one).

Is this you? If so, read on.

You'll be responsible for executing social media strategies that drive engagement, brand awareness, and lead generation. You'll play a crucial role in simplifying complex technical and business topics and effectively communicating our brand and value proposition to our target audience. Excellent copywriting and content creation skills, a deep understanding of social media platforms, and experience in fast-growing B2B companies are an absolute must for success in this role.

Responsibilities

• Collaborate with marketing leadership to develop and execute a comprehensive social media strategy that aligns with our brand identity, business objectives, and target audience
• Collaborate with our executive leadership team to develop original social media content that will build their social media presence and following
• Create engaging and compelling social media content, including posts, short videos, infographics, and other multimedia assets
• Simplify complex technical topics and communicate them in clear, concise shortform copy that resonates with our target audience of enterprise executives and technical leaders
• Curate sharable content from industry experts that engages and informs our social media followers
• Get employees involved in sharing and promoting content created by WRITER and other experts in the field
• Manage, maintain, and grow our social media channels, including but not limited to LinkedIn, X, Instagram, and YouTube
• Monitor social media trends, industry news, and competitor activities to identify opportunities for content creation and engagement
• Collaborate with cross-functional teams, including design and product, to ensure social media content aligns with overall marketing initiatives
• Engage with our social media community, respond to comments and messages, and foster meaningful conversations with our audience
• Leverage social media analytics and reporting tools to track and measure the performance of social media campaigns, providing insights and recommendations for optimization
• Stay up-to-date with the latest social media best practices, algorithm changes, and emerging trends, and apply them to enhance our social media presence
• Monitor and manage social media advertising campaigns, working closely with the paid marketing team to optimize targeting, messaging, and budget allocation

Qualifications

• Bachelor's degree in marketing, communications, or a related field. Additional certifications in social media marketing are a plus
• Proven experience (5+ years) as a Social media manager in a fast-growing B2B company, preferably in the technology or SaaS industry. Bonus points for agency experience
• Proven experience working with tech industry executives to build their social media followings if you have a following of tech/enterprise leaders on your personal social media accounts, all the better
• Excellent writing and editing skills, with the ability to simplify complex technical topics and communicate them effectively to a non-technical audience
• Strong understanding of the tech industry with the ability to discuss the business and landscape of generative AI technology
• Strong creative thinking and storytelling abilities, with a keen eye for visual aesthetics and the ability to create engaging multimedia content
• Keen interest and enthusiasm in using generative AI to accelerate social media content production
• Deep understanding of social media platforms, algorithms, and best practices, including LinkedIn, X, Instagram, and YouTube
• Strong collaboration skills and the ability to work across teams to develop ideas for social media content
• Analytical mindset with the ability to interpret social media data, derive actionable insights, and make data-driven decisions
• Self-motivated and proactive, with the ability to work independently and manage multiple projects simultaneously in a fast-paced environment
• Proficiency in using social media management and analytics tools, such as Hubspot, PostBeyond, Hootsuite, Buffer, Sprout Social, Google Analytics, and social media listening platforms
• Proficiency in using project management software such as Asana, Clickup, and Notion
• Proficiency in using visual content creation tools such as Canva, CapCut, and Figma
• Knowledge of B2B marketing strategies, lead generation tactics, and demand generation principles is highly desirable

Additional

If youre a creative and strategic thinker with excellent writing skills and a passion for simplifying and humanizing complex technical and business topics, we'd love to have you join our team. Help us build a strong social media presence, engage our target audience, and drive brand awareness and lead generation in our fast-growing generative AI company.

Benefits

• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (12 weeks)
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Home office setup, cell phone, internet
• Wellness stipend for gym, massage/chiropractor, personal training, etc.
• Learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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