The Graphic Designer is responsible for conceptualizing, designing, and executing high-quality visual content that supports Bad Birdie’s brand identity and marketing objectives. This role requires a deep understanding of visual storytelling, strong technical design skills, and the ability to create compelling graphics that engage our target audience across various platforms, including social media, website, email marketing, print, and advertising campaigns.
Reporting directly to the Art Director, the Graphic Designer collaborates closely with the Creative Producer, Photographer, Videographer, and other cross-functional teams to ensure all visual assets align with Bad Birdie’s brand identity, messaging, and aesthetic. This position demands creativity, keen attention to detail, and the ability to manage multiple design projects simultaneously—delivering innovative, high-quality visuals while meeting deadlines.
The Graphic Designer plays a crucial role in enhancing brand engagement through design, ensuring all creative output supports the brand’s core pillars: Bold Creativity, Good Times, and Radical Inclusivity. This role requires expertise in graphic design software, typography, color theory, and layout design, as well as an understanding of platform-specific best practices to optimize performance across digital and print channels.
Responsibilities
Design Development
Brand Consistency and Standards
Cross-Functional Collaboration
Content Optimization
Critical Skills & Knowledge for a Graphic Designer
Proficiency in Graphic Design Software
Strong Understanding of Visual Storytelling
Knowledge of Current Design Trends and Platform-Specific Best Practices
Basic Understanding of Marketing Principles and How Design Supports Business Objectives
Excellent Time Management and Project Coordination Skills
Creativity and Ability to Generate Innovative Design Concepts
Knowledge of Motion Graphics and Animation (Optional)
Attention to Detail
Adaptability to Different Design Formats and Styles
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